We're witnessing a fundamental shift in public participation patterns. Today, community members want to participate on their terms and on their preferred platforms. This 360° participation trend is rapidly turning blended engagement from an innovative practice to a standard expectation. In the first part of this guide, we'll be exploring what a blended engagement strategy entails theoretically, how to pick the right methods and illustrate it with examples.

In this guide you'll find:

  • The importance of a blended approach to community engagement,  
  • What building blocks make a blended engagement strategy successful,
  • Examples and a worksheet to design your strategy.

Combining online and offline engagement - Part 1

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