How to Promote and Market Your Online Community Engagement Projects

Your community engagement website is up and running, but how do you get people to use it? In this webinar, we'll explore effective strategies for promoting and marketing your online engagement platform to ensure you're reaching as many community members as possible.

Join us to learn how to effectively promote and market your online community engagement website and increase participation and engagement from your community members.

Hint: you can reach up to 12x more residents using some of the online engagement methods we'll discuss.

Here are a few key takeaways you can expect from the session:
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• Understand the importance of developing a brand and marketing strategy for your community engagement website
• Learn how to identify your target audience and create tailored messaging that resonates with them
• Discover tactics for leveraging social media, email marketing, and other digital channels to drive traffic to your platform
• Understand how to use metrics to measure the success of your marketing efforts and make data-driven improvements
• Hear best practices from successful online community engagement websites and see how your peers have gotten creative with their communications!

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Guests:
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Eleni Katrini is a designer and researcher with experience in academia, local government, private and voluntary sector. She is currently holding a position as a Senior Regeneration Manager at Newham council, working on developing strategies for Newham’s high streets based on evidence and co-design.

Jonathan McClue is a Principal Planning Officer at the London Borough of Camden, responsible for major developments within the development management service. Jonathan is passionate about community consultation and helped pioneer Camden’s remote Development Management Forum process, which is a formal part of Camden’s pre-application consultation procedure on large and strategic schemes.

Moderated by Lora Botev, Business Development Manager UK